WE PROVIDE CONSUMERS WITH
AN ACTIVE ROLE IN MARKETING
AN ACTIVE ROLE IN MARKETING
WORD-OF-MOUTH MARKETING AGENCY
WE PROVIDE CONSUMERS WITH AN ACTIVE ROLE IN MARKETING
WORD-OF-MOUTH
MARKETING AGENCY
MARKETING AGENCY
OUR SERVICES
Within each service, target Everyday Influencers test brand products
and share recommendations and feedback.
and share recommendations and feedback.
OUR SERVICES
Within each service, target Everyday Influencers test brand products and share recommendations and feedback.
BUZZ-CAMPAIGN /
HOME PARTY
HOME PARTY
Specially selected Everyday Influencers receive and test the product, share samples with friends, and write reviews.
Home party - Everyday Influencers invite 4-5 friends to their home and try the product together.
Home party - Everyday Influencers invite 4-5 friends to their home and try the product together.
RATINGS & REVIEWS
Increase in ratings and reviews on TOP sites with reviews and in online stores.
Only honest feedback from your consumers.
Only honest feedback from your consumers.
Among your consumers, there are highly active social network users (1000+ friends) - brand recommendations from these people will have a high social index and significant coverage.
MICRO-INFLUENCERS
We find and involve brand advocates in long-term communication about brands. Every month, such brands raise the capital of trust and stimulates sales through their advocates' actions.
BRAND ADVOCATES
BUZZ-CAMPAIGN /
HOME PARTY
HOME PARTY
Specially selected Everyday Influencers receive and test the product, share samples with friends, and write reviews.
Home party - Everyday Influencers invite 4-5 friends to their home and try the product together.
Home party - Everyday Influencers invite 4-5 friends to their home and try the product together.
RATINGS & REVIEWS
Increase in ratings and reviews on TOP sites with reviews and in online stores.
Only honest feedback from your consumers.
Only honest feedback from your consumers.
Among your consumers, there are highly active social network users (1000+ friends) - brand recommendations from these people will have a high social index and significant coverage.
MICRO-INFLUENCERS
We find and involve brand advocates in long-term communication about brands. Every month, such brands raise the capital of trust and stimulates sales through their advocates' actions.
BRAND ADVOCATES
BUZZ-CAMPAIGN /
HOME PARTY
HOME PARTY
Specially selected Everyday Influencers receive and test the product, share samples with friends, and write reviews.
Home party - Everyday Influencers invite 4-5 friends to their home and try the product together.
Home party - Everyday Influencers invite 4-5 friends to their home and try the product together.
RATINGS & REVIEWS
Increase in ratings and reviews on TOP sites with reviews and in online stores.
Only honest feedback from your consumers.
Only honest feedback from your consumers.
Among your consumers, there are highly active social network users (1000+ friends) - brand recommendations from these people will have a high social index and significant coverage.
MICRO-INFLUENCERS
We find and involve brand advocates in long-term communication about brands. Every month, such brands raise the capital of trust and stimulates sales through their advocates' actions.
BRAND ADVOCATES
WHAT SERVICE IS RIGHT FOR ME?
Write to us about your brand, and we will offer the most effective mechanics for you. Or, write us directly: buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and that you have agreed with it.
WHAT DO WE OFFER?
WHAT
DO WE OFFER?
DO WE OFFER?
TOP 3 TASKS THAT WOM HELPS TO SOLVE
WOM allows you to solve each of these tasks more effectively than other marketing and sales tools.
TOP 3 TASKS THAT WOM HELPS
TO SOLVE
TO SOLVE
WOM allows you to solve each of these tasks more effectively than other marketing and
sales tools.
sales tools.
NEED REVIEWS AND RATINGS?
We create a positive consumer experience, so that your consumers share honest reviews about the product. Directing feedback on certain sites is one of the unique features of WOM.
01
DO YOU HAVE A NARROW OR COMPLEX TA?
We can find and select your target customers via the narrowest targeting parameters and engage them in communication with the brand.
02
PRODUCT LAUNCH?
We know how to launch an avalanche of feedback and recommendations already with the launch of a new product. Teaching how to properly use the product and talking about consumption situations - these are just some of the tasks solved with the help of Buzzaar.
03
WOULD YOU LIKE TO INVITE US
TO A MEETING?
TO A MEETING?
At the meeting, we will tell you in details how WOM will solve the problems with your brand, how we will measure your results, and how we will determine the cost of your campaign. You can write us yourself at buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and that you have agreed with it.
WOULD YOU LIKE
TO INVITE US
TO A MEETING?
TO INVITE US
TO A MEETING?
At the meeting, we will tell you in details how WOM will solve the problems with your brand,
how we will measure your results, and how we will determine the cost of your campaign.
You can write us yourself at buzz@buzzaar.eu
how we will measure your results, and how we will determine the cost of your campaign.
You can write us yourself at buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and that you have agreed with it.
HOW DOES THIS DIFFER FROM WHAT YOU ALREADY DO?
1. TRUST
The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.
2. TARGETING
The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.
3. BARRIERS
WOM allows you to resolve consumer barriers that can only be overcome by testing the product.
WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS
1. TRUST
The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.
2. TARGETING
The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.
3. BARRIERS
WOM allows you to resolve consumer barriers that can only be overcome by testing the product.
WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
[Nielsen]
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
[Nielsen]
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
[Nielsen]
WHY SHOULD IT INTEREST YOU?
WHY SHOULD IT INTEREST YOU?
WOM INFLUENCE ON MARKETING AND SALES
74%
of consumers consider WOM to be the key factor in making a purchasing decision
Source: Ogilvy / Google / TNS
92%
of customers believe in recommendations of friends
and family more than any other source of advertising
and family more than any other source of advertising
Source: Nielsen
92%
of WOM members will purchase the product 3-6 months after the end of the promotion
Source: Buzzaar research
82%
of marketers use WOM to increase brand awareness, and 43% rate WOM as a sales promotion tool
Source: WOMMA, "State of Word-of-Mouth Marketing" survey
HOW DO WOM MECHANICS WORK?
Goals and objectives
of the project
of the project
Under each project, KPIs are formed. Each client discusses their individual criteria for assessing the success
of the project.
of the project.
Recruiting of target Everyday Influencers
To select target participants, we specify targeting parameters
and also evaluate users' ER in social networks: their number of followers is analyzed, as is the number of actions made by Everyday Influencers in social networks.
and also evaluate users' ER in social networks: their number of followers is analyzed, as is the number of actions made by Everyday Influencers in social networks.
Delivery of buzz-kits/servise
Each Everyday Influencers recieves a product set (buzz-kit) delivery for testing.
The buzz-kit necessarily includes a product, and optionally includes samples for friends and a Conversation Starter.
The buzz-kit necessarily includes a product, and optionally includes samples for friends and a Conversation Starter.
Gather reviews
and reports
and reports
Posted by Everyday Influencers after testing, responses are moderated, analyzed, and a project report is generated.
WHO WORKS WITH US?
OUR CLIENTS
CAN YOU TRUST US?
We engaged more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
in the Netherlands
2009
>700
WOM campaigns
conducted
conducted
We engaged more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
in the Netherlands
2009
>700
WOM campaigns
conducted
conducted
DO YOU WANT TO KNOW ABOUT CASES FROM YOUR INDUSTRY?
Write to us about your brand, and we will tell you about the most relevant cases for your business. Or, write us directly: buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and agreed with it.
WE MAKE OUR CLIENTS HAPPY
Who are the Everyday Influencers of Buzzaar?
These are our most experienced Internet users, who like to be local opinion leaders within their social circles. These are your consumers, who want to be the first to try new products. They like to share their experiences with new products with friends and family members, making them excellent brand ambassadors.
Do you pay Everyday Influencers for reviews?
No. Buzzaar's agents are motivated to share their opinions and recommendations only because they want to be opinion leaders in their social circles and because of the opportunity to receive and test the product sample kits (buzz-kit).
How are Everyday Influencers recruited?
For the majority of projects in Buzzaar, there are a sufficient number of target agents. If there is a need to attract additional users, we launch ads targeting a particular audience for a particular project.
Buzzaar agents are accepted only as users with high ER and a solid average number of friends on social networks - from 200 followers. The Buzzaar platform uses algorithms to select such users that minimize and virtually eliminate the presence of prize-hunters and dead accounts in the database.
Buzzaar agents are accepted only as users with high ER and a solid average number of friends on social networks - from 200 followers. The Buzzaar platform uses algorithms to select such users that minimize and virtually eliminate the presence of prize-hunters and dead accounts in the database.
How do you work with agencies?
We have implemented many projects in which the agency of the client acted as an intermediary to one degree or another. The implementation of the entire campaign is always completely Buzzaar's responsibility. The intermediary agency can act as a counter-party to facilitate document circulation and to level out other administrative barriers.
