WE PROVIDE CONSUMERS WITH
AN ACTIVE ROLE IN MARKETING

WORD-OF-MOUTH MARKETING AGENCY

WE PROVIDE CONSUMERS WITH AN ACTIVE ROLE IN MARKETING
WORD-OF-MOUTH
MARKETING AGENCY
WHAT DO WE OFFER?
WHAT
DO WE OFFER?
TOP 6 TASKS THAT WOM HELPS TO SOLVE
WOM allows you to solve each of these tasks more effectively than other marketing and sales tools.
TOP 6 TASKS THAT WOM HELPS
TO SOLVE
WOM allows you to solve each of these tasks more effectively than other marketing and
sales tools.
DO YOU HAVE A NARROW OR COMPLEX TA?
We can find and select your target customers via the narrowest targeting parameters and engage them in communication with the brand.
01
PRODUCT LAUNCH?
We know how to launch an avalanche of feedback and recommendations already with the launch of a new product. Teaching how to properly use the product and talking about consumption situations - these are just some of the tasks solved with the help of Buzzaar.
02
NEED FEEDBACK AND RATINGS?
We create a positive consumer experience, so that your consumers share honest feedback about the product. Directing feedback on certain sites is one of the unique features of WOM.
03
NEED A CREATIVE PROJECT?
Form a buzz around your brand, implement original mechanics, generate a variety of product tests, conduct an audience survey, and formulate insights - all this is offered in a comprehensive WOM project.
04
CONSUMERS SWITCHING?
Does your product have a high LTV but low loyalty? We can stimulate it through positive consumer experience and quality contact with a target audience.
05
CONSUMERS NOT BUYING?
Most of the barriers to buying can be removed by testing the product, thereby increasing purchase intent and stimulating conversion.
We organize product tests, moderate consumer experience, and remove barriers to purchasing.
06
WOULD YOU LIKE TO INVITE US
TO A MEETING?
At the meeting, we will tell you in details how WOM will solve the problems with your brand, how we will measure your results, and how we will determine the cost of your campaign. You can write us yourself at buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and that you have agreed with it.
WOULD YOU LIKE
TO INVITE US
TO A MEETING?
At the meeting, we will tell you in details how WOM will solve the problems with your brand,
how we will measure your results, and how we will determine the cost of your campaign.
You can write us yourself at buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and that you have agreed with it.
WHY SHOULD IT INTEREST YOU?
WHY SHOULD IT INTEREST YOU?
WOM INFLUENCE ON MARKETING AND SALES
74%
of consumers consider WOM to be the key factor in making a purchasing decision

Source: Ogilvy / Google / TNS
92%
of customers believe in recommendations of friends
and family more than any other source of advertising
Source: Nielsen
92%
of WOM members will purchase the product 3-6 months after the end of the promotion

Source: Buzzaar research
82%
of marketers use WOM to increase brand awareness, and 43% rate WOM as a sales promotion tool
Source: WOMMA, "State of Word-of-Mouth Marketing" survey
OUR SERVICES
Within each service, target agents test brand products
and share recommendations and feedback.
OUR SERVICES
Within each service, target agents test brand products and share recommendations and feedback.
BUZZ-CAMPAIGN /
HOME PARTY
Specially selected agents receive and test the product, share samples with friends, and write reviews.

Home party - agents invite 4-5 friends to their home and try the product together.
RATINGS & REVIEWS
Increase in ratings and reviews on TOP sites with reviews and in online stores.

Only honest feedback from your consumers.
Among your consumers, there are highly active social network users (500+ friends) - brand recommendations from these people will have a high confidence index and significant coverage.
MICRO-INFLUENCERS
We find and involve brand advocates in long-term communication about brands. Every month, such brands raise the capital of trust and stimulates sales through their advocates' actions.
BRAND ADVOCATES
BUZZ-CAMPAIGN /
HOME PARTY
Specially selected agents receive and test the product, share samples with friends, and write reviews.

Home party - agents invite 4-5 friends to their home and try the product together.
RATINGS & REVIEWS
Increase in ratings and reviews on TOP sites with reviews and in online stores.

Only honest feedback from your consumers.
Among your consumers, there are highly active social network users (500+ friends) - brand recommendations from these people will have a high confidence index and significant coverage.
MICRO-INFLUENCERS
We find and involve brand advocates in long-term communication about brands. Every month, such brands raise the capital of trust and stimulates sales through their advocates' actions.
BRAND ADVOCATES
BUZZ-CAMPAIGN /
HOME PARTY
Specially selected agents receive and test the product, share samples with friends, and write reviews.

Home party - agents invite 4-5 friends to their home and try the product together.
RATINGS & REVIEWS
Increase in ratings and reviews on TOP sites with reviews and in online stores.

Only honest feedback from your consumers.
Among your consumers, there are highly active social network users (500+ friends) - brand recommendations from these people will have a high confidence index and significant coverage.
MICRO-INFLUENCERS
We find and involve brand advocates in long-term communication about brands. Every month, such brands raise the capital of trust and stimulates sales through their advocates' actions.
BRAND ADVOCATES
WHAT SERVICE IS RIGHT FOR ME?
Write to us about your brand, and we will offer the most effective mechanics for you. Or, write us directly: buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and that you have agreed with it.
HOW DOES THIS DIFFER FROM WHAT YOU ALREADY DO?
1. TRUST
The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.
2. TARGETING
The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.
3. BARRIERS
WOM allows you to resolve consumer barriers that can only be overcome by testing the product.
WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS
1. TRUST
The level of trust that people have in the recommendations of friends is highest when compared with other channels of communication about brand.
2. TARGETING
The Buzzaar platform allows you to use narrow targeting parameters, including the ability to take into account the customer experience of users.
3. BARRIERS
WOM allows you to resolve consumer barriers that can only be overcome by testing the product.
WOM SOLVES BUSINESS PROBLEMS THAT CANNOT BE SOLVED BY OTHER MARKETING TOOLS
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
84% of consumers say that they sometimes or even always make a decision based on personal recommendations
[Nielsen]
Research on the influence of various channels of advertising communication on intent to purchase
Research on the influence of various channels of advertising communication on intent to purchase
Research on the influence of various channels of advertising communication on intent to purchase
Research on the influence of various channels of advertising communication on intent to purchase
HOW DO WOM MECHANICS WORK?
Goals and objectives
of the project
Under each project, KPIs are formed. Each client discusses their individual criteria for assessing the success
of the project.
Recruiting of target agents
To select target participants, we specify targeting parameters
and also evaluate users' ER in social networks: their number of followers is analyzed, as is the number of actions made by agents in social networks.

Delivery of buzz-kits
Each agent recieves a product set (buzz-kit) delivery for testing.
The buzz-kit necessarily includes a product, and optionally includes samples for friends and a Conversation Starter.

Gather reviews
and reports
Posted by agents after testing, responses are moderated, analyzed, and a project report is generated.
WHO WORKS WITH US?
OUR CLIENTS
CAN YOU TRUST US?
We engaged more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
2009
>300
WOM campaigns
conducted
We engaged more than
1.5 mln opinion leaders
around the world
Founded
in the Netherlands
2009
>300
WOM campaigns
conducted
DO YOU WANT TO KNOW ABOUT CASES FROM YOUR INDUSTRY?
Write to us about your brand, and we will tell you about the most relevant cases for your business. Or, write us directly: buzz@buzzaar.eu
By clicking "Send", you consent to the processing of personal data and confirm that you have read and agree with our Privacy Policy and the use of cookies and agreed with it.
BRANDS SAY ABOUT WOM AND BUZZAAR
PRESS ABOUT US
Advertology
"BUZZAAR in Russia developed and launched a word-of-mouth campaign to promote the Braun brand of Procter & Gamble. As a result of the WOM launch, the Braun Silk-Epil epilator got about 100 000 potential buyers".
Snob
"In all of their work, Buzzaar are extremely honest, accurate, and aimed at ensuring the consumer remembers the brand, has shared solid recommendations, and provided further support. In Russia, this direction in advertising is a refreshing change, and it is found only with Buzzaar".
Journal "Marketing Communications"
"Word-of-mouth marketing is really an effective investment of any advertising budget. The Buzz-test will help to influence different audiences, acquaint consumers with the product, and form a desire to buy the product".
WE MAKE OUR CLIENTS HAPPY
Who are the agents of Buzzaar?
These are our most experienced Internet users, who like to be local opinion leaders within their social circles. These are your consumers, who want to be the first to try new products. They like to share their experiences with new products with friends and family members, making them excellent brand ambassadors.
Do you pay agents for reviews?
No. Buzzaar's agents are motivated to share their opinions and recommendations only because they want to be opinion leaders in their social circles and because of the opportunity to receive and test the product sample kits (buzz-kit).
How are agents recruited?
For the majority of projects in Buzzaar, there are a sufficient number of target agents. If there is a need to attract additional users, we launch ads targeting a particular audience for a particular project.

Buzzaar agents are accepted only as users with high ER and a solid average number of friends on social networks - from 200 followers. The Buzzaar platform uses algorithms to select such users that minimize and virtually eliminate the presence of prize-hunters and dead accounts in the database.


How do you work with agencies?
We have implemented many projects in which the agency of the client acted as an intermediary to one degree or another. The implementation of the entire campaign is always completely Buzzaar's responsibility. The intermediary agency can act as a counter-party to facilitate document circulation and to level out other administrative barriers.
For those who are willing to dive deeper into WOMM
We invite you to join our 3/4-days training program
about WOMM.
Choose the best option for you.
You can join us regardless of whether
you are a franchisee or not ;)
Corporate training
Groups of 10-20 people.
You come as an agency. And the program is specifically for you.
Individual in a group
Groups of 10-20 people.
You come as an individual and join a group of the same.
Get full information about the training program by sending us your request.
Review the curriculum, explore the atmosphere.
Write us:
buzz@buzzaar.eu
© BUZZAAR HOLDING LIMITED, 2006–2018
Some of these materials may be intended for persons over 16 years of age.
Member of the WOMMA Association.

Keizersgracht 264, 1016 EV, Amsterdam, The Netherlands.